Saturday, 23 February, 2013

Shopping mall Security

To be commercially attractive, shopping centres have had to inherently open areas with wide ranging access for retailers and shoppers and have been provided with copious car parking capacity. Their potential vulnerability is thus high. As in many areas involving security, however, the amount of economic analysis, even at the most basic level, of the issues involved in countering security threats to shopping malls is very limited. lysis, the paper also ranges over the situation in several other countries where this is germane to the argument.

Friday, 22 February, 2013

Mall tenant mix

The variety and quality of the tenant mix within a shopping centre is a key concern in shopping centre management. Tenant mix determines the extent of externalities between outlets in the centre, helps establish the image of the centre and, as a result, determines the attractiveness of the centre for consumers. This then translates into sales and rents. However, the management of tenant mix has largely been based on perceived optimum arrangements and industry rules of thumb. Developers should  model the impact of tenant mix on the rent paid by retailers and, hence, the returns made by shopping centre developers also the relationship between rental levels and the levels of retail concentration and diversity, while controlling for a range of continuous and qualitative characteristics of each tenant, each retail product, and each shopping centre. results from this empirical analysis will allow us to generate clear analytical and empirical implications for optimal retail management A fundamental prerequisite in de-termining the potential market demand for the products or services of a prospective retailers or of agglomerations of prospective retailers, within Mall catchment, it  is a geographical delineation of the catchment containing the probable customers for such goods. thorough knowledge of the characterise- tics and limits of a catchment  is essential. The proponents of a proposed re- tail facility must have this information in order to evaluate realistically the likely success of the venture. Not only does a knowledge of the retail catchment  area provide a basis for estimating potential sales but it also makes it possible to de- termine investment requirements for land, buildings, and fixtures, as well as the kinds and extent of merchandise offerings, promotional activities, etc.
Recent changes in retail structure have created additional ways for consumers to organize their shopping trips. and  the prevalence of different shopping strategies and the impact of managerial decisions related to pricing, promotions, service, and assortment on the choice of shopping strategy. A conjoint choice is developed by many to address these questions and allows one to test whether consumer choices of shopping strategy are dependent on contextual variables such as weekday vs. weekend vs. month-end shopping.

Thursday, 21 February, 2013

Mall differentiation

We carry out nonparametric tests of five hypotheses regarding shopping centre similarity. The results yield evidence of (i) shopping centre similarity (in store brands) across geographic markets for certain store types, (ii) store brand proliferation within shopping centres by multichain retailers that operate stores catering to comparison shoppers, (iii) greater similarity between malls in store types that are dominated by multichain developers , and (iv) greater similarity (in store brands) of malls owned by the same developers  than of malls owned by different developers. Shopping in India  has undergone a drastic transformation over the past two decades. Not only have product ranges expanded, but the modest boutiques and nondescript bargain basement-type stores that characterized shopping districts in the past have given way to new thinking due to drastic changes in  Indian shopping mall physical surroundings ,crowdedness, location, lighting, and interior design on consumers' emotional states and buying intentions

Wednesday, 20 February, 2013

New malls , a rational approach

Shopping malls contribute to business more significantly than traditional markets, which are viewed as a simple convergence of supply and demand. Shopping malls attract buyers and sellers, and attract customers, providing enough time to make choices as well as a recreational means of shopping. However, more new malls  and competition between malls, congestion of markets and traditional shopping centres has led mall developers and management to consider alternative methods to build excitement in customers. all mall managers need to watch  the impact of growing congestion of shopping malls on shopping convenience and shopping behavior  Based on this you can see the cognitive attributes of the shoppers towards attractiveness of shopping malls and intensity of shopping , like  the ambience of shopping malls, assortment of stores, sales promotions and comparative economic gains in the malls attract higher customer traffic to the malls than high street.
In Tier II  cities, shopping malls are heralded as the new chaupals . Historically, the chaupals  was a place where diverse people came together and where politics, economics and sociability were intermingled. However, shopping centres, which are separated from the old downtown by distance or design, seem for many people to be the new heart of public and social life. The mall is intended to create community place rather than a public place. In the process of creating community.

Tuesday, 19 February, 2013

How they shop ?

Consumers make numerous product decisions every day. This decision-making process depends on the information processing style employed. A key factor here is the complexity of a consumer's cognitive structures (i.e., the sophistication of the structures used to organize information). Although this construct, cognitive complexity, holds much promise for consumer behaviour, The generalizable component of cognitive complexity indicates that these knowledge structures are transferable across related product categories. As such, cognitive complexity is likely to impact consumer processing of product information
For example the relationship between consumers' decision-making styles and their choice between domestic and imported brand clothing. Based on Cognitive structures the multivariate analysis of variance and discriminate  results can show  that seven decision-making styles together with other consumer behavioural characteristics can be used to distinguish and profile consumers who prefer to buy domestic, imported or both types of clothing. consumers who prefer to buy imported brand clothing tend to have a unique lifestyle and shopping orientation that differ from those who prefer domestic brand clothing.

Monday, 18 February, 2013

How to improve trading density at malls ?

Find out  six mall attractiveness factors from the shoppers' perspective: comfort, entertainment, diversity, mall essence, convenience, and luxury. Also work with  three mall shopper segments, specifically, relaxed shoppers, demanding shoppers, and pragmatic shoppers. Each segment to be profiled in terms of mall attractiveness attributes, demographics and shopping behaviour. Practical implications Identifying mall attractiveness factors for a segmented market gives a better understanding about patronage motives than when it is applied to the market as a whole. This enables mall managers to develop the appropriate retailing strategies to satisfy each segment.

Saturday, 16 February, 2013

Which Mall ?

How shoppers choose one among many malls as first choice with sequential choice process . As a matter of fact, there is competitive asymmetry between shopping malls; consumers first choose a shopping mall type and then a specific shopping mall belonging to this type, the choice depends on four variables: shopping mall image, travel cost, the "first visit" factor, and "intertype competition", which relate to the impact that competition between shopping malls and other kinds of commerce / high street can have on competition between shopping malls. Each mall manager should learn as  how consumers' decision-making styles relate to their shopping mall behaviour and their  evaluations of  different shopping malls