The variety and quality of the tenant mix within a shopping centre is a key concern in shopping centre management. Tenant mix determines the extent of externalities between outlets in the centre, helps establish the image of the centre and, as a result, determines the attractiveness of the centre for consumers. This then translates into sales and rents. However, the management of tenant mix has largely been based on perceived optimum arrangements and industry rules of thumb. Developers should model the impact of tenant mix on the rent paid by retailers and, hence, the returns made by shopping centre developers also the relationship between rental levels and the levels of retail concentration and diversity, while controlling for a range of continuous and qualitative characteristics of each tenant, each retail product, and each shopping centre. results from this empirical analysis will allow us to generate clear analytical and empirical implications for optimal retail management A fundamental prerequisite in de-termining the potential market demand for the products or services of a prospective retailers or of agglomerations of prospective retailers, within Mall catchment, it is a geographical delineation of the catchment containing the probable customers for such goods. thorough knowledge of the characterise- tics and limits of a catchment is essential. The proponents of a proposed re- tail facility must have this information in order to evaluate realistically the likely success of the venture. Not only does a knowledge of the retail catchment area provide a basis for estimating potential sales but it also makes it possible to de- termine investment requirements for land, buildings, and fixtures, as well as the kinds and extent of merchandise offerings, promotional activities, etc.
Recent changes in retail structure have created additional ways for consumers to organize their shopping trips. and the prevalence of different shopping strategies and the impact of managerial decisions related to pricing, promotions, service, and assortment on the choice of shopping strategy. A conjoint choice is developed by many to address these questions and allows one to test whether consumer choices of shopping strategy are dependent on contextual variables such as weekday vs. weekend vs. month-end shopping.
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