Shopping malls contribute to business more significantly than traditional markets, which are viewed as a simple convergence of supply and demand. Shopping malls attract buyers and sellers, and attract customers, providing enough time to make choices as well as a recreational means of shopping. However, more new malls and competition between malls, congestion of markets and traditional shopping centres has led mall developers and management to consider alternative methods to build excitement in customers. all mall managers need to watch the impact of growing congestion of shopping malls on shopping convenience and shopping behavior Based on this you can see the cognitive attributes of the shoppers towards attractiveness of shopping malls and intensity of shopping , like the ambience of shopping malls, assortment of stores, sales promotions and comparative economic gains in the malls attract higher customer traffic to the malls than high street.
In Tier II cities, shopping malls are heralded as the new chaupals . Historically, the chaupals was a place where diverse people came together and where politics, economics and sociability were intermingled. However, shopping centres, which are separated from the old downtown by distance or design, seem for many people to be the new heart of public and social life. The mall is intended to create community place rather than a public place. In the process of creating community.
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